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Mr & Mrs Idly - Fast Food Franchise

Driven by our promoters’ proven entrepreneurship skills and innovative marketing skill, we have flowered in a short time period.


MR & MRS IDLY  franchises available now in India

MR & MRS IDLY  franchises are now available in India. Find out everything you need to know, including the cost to start this franchise in minutes here!


Envisioned in 2007, Mr & Mrs Idly is today the most renowned brand in South Indian food. We are committed to serving delicious finger biting South Indian delicacies that are on par with any other national chain.

Driven by our promoters’ proven entrepreneurship skills and innovative marketing skill, we have flowered in a short time period.

Our biggest product that we sell in high footfall locations, including:

  • Malls
  • Commercial areas
  • IT parks

…is “Taste of Chennai”, popularly called “Idly & Dosai”, India’s single most popular cuisine. We own the original batter that gives us the real taste of “Idly & Dosa” with different chutney flavours presented in different ways.


The Mr & Mrs Idly franchise is both original and the only fast-food franchise selling South Indian delicacy ‘live’ without using any flame or combustion. This unique twist, combined with our ‘Oven to Mouth’ concept, makes our brand stand out from the competition. We do not use any fermenting agent nor any soda (or similar products). We only use natural ingredients.

We are proud to offer freshly cooked, low-cal, healthy food. Using standardized tastemakers and equipment in a centralized base kitchen in the city, Mr & Mrs Idly offers not merely great food but a suitably modern and smoothly run operation that leaves our customers with more than full bellies!

Our business is continually growing, and this is the perfect time for you to join us and take control of your career. You will be the boss of your business but never find yourself alone as part of our extraordinarily successful franchise!


Mr & Mrs Idly  provides all its customers with the healthiest and most wholesome meal at affordable prices. Through this approach, we aim to generate profits for the franchise’s benefit quickly and spread across the globe through our retail chain.

Our concept uses a product that is not so readily available outside the state of “Chennai”. We will make this product available to every city’s people by appointing franchisees to each city.

Ours is a great business, with a popular range of products and an ethic that doesn’t shy away from hard work. We regularly serve from 7 AM – 11 PM (‘Anytime Meal’).


  • In-house developed tastemakers
  • Only use 100% Green Energy
  • Attractive prices for mass customer base starting at Rs.25 per plate
  • Recognized brand name
  • We are a middle of the pyramid company catering to a vast urban/semi-urban population
  • Great coverage in the media (ZeeTV, NDTV, CNBC, etc.)
  • Tie-in nationwide with the major IT giants
  • CAGR = 68% in just three years
  • Exponential growth from 2 lacs to 1 Cr+ in three years
  • Small space requirements and easy operations
  • Low investments and high profits

Mr & Mrs Idly  offers five types of Franchisee:

  • Unit Franchisee – 4Lacs
  • QSR Franchisee – 7Lacs
  • Super Franchisee –9Lacs
  • Express Franchisee – 9Lacs
  • Casual Dine Franchisee – 10.5Lacs


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