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Corporate event management contributes £36.1bn a year to the UK economy, with corporate hospitality alone worth £1bn and exhibitions accounting for £18.8bn. Meanwhile, social occasions remain a large market for events franchises, with birthday events a perennial source of bookings and the number of weddings held in England and Wales rising by 3.7% between 2011 and 2012. For more advice, here's how franchisees are selected.